I love collecting testimonials. I love encouraging people to speak with as much hyperbole as they want to express their gratitude for your service or product. I especially like asking people to state in their own words what value your service has meant to them and their loved ones. Your work could hardly look any better than through the eyes of your best clients.
In part one I talk about the how. How can you get video testimonials and how do you prepare for them? Part two and three will follow.
