October Newsletter

 

Welcome to the spookiest time of year, and now I have a spooky question for you. Imagine in your
community, there are many people who can use your business’s products or services and would
absolutely enjoy them. But every time they’re curious about it, they go up and look at videos that
your competitors made. Now, there is a chance that they would get educated by their videos and then
come over for your services. but most likely they’re going to be going with their products and
services. That’s a spooky thought. I know exactly what you can do to address that.
I’m Michael Bruner of Brogan Video. Thank you for watching my October newsletter.
Care to hear something that isn’t scary? Your customers saying what you did to help them.
It’s one of the best things ever. A good old testimonial. And they come in many different flavors.
The simplest of them is someone says, ah, I use this service and it was good.
It’s not bad. It’s just not good. As a testimonial. The second level is when people start really
putting some emotion into it. This company, this service, this product absolutely helped me out a
lot. That’s good. It’s much better. But you can do better than that.
because everyone who works with you is trying to address something in their life.
Now, the beautiful thing about being an adult is we don’t just do all these things just for the
sake of it. There’s always a deeper reason. Otherwise, we probably wouldn’t be doing it. So when
someone is working on health care, they’re not just doing it so they can feel fit,
which is a good thing, but they might be doing it because they want to feel fit for their family.
And if you can get down to that deeper reason, to where someone looks to the camera and they say,
because of this company, I feel better and more fit for the people I love and I care about.
That is the gold. That is when the person is saying what you serve in their life and what it means
to them. Nothing scary about that. Only heartwarming. Everyone,
every business out there deserves to hear their best customers say in their own words why your
company is great.
If you’re having a tough time brainstorming ideas of good things that you can do with video during
October, here’s a couple of ideas that aren’t at all frightening, but can bring up some scares.
Three things our customers are afraid of. Make a nice list of the kind of things that the customers
really fear. The kind of FAQ questions that people always go right to.
The first things that they’ll ask, ooh, how much is this going to charge? Or whatever it is. Answer
those questions nicely and calmly and put those fears to bed.
Don’t let this scare you. Explain a simple… maybe a little frightening concept,
and just help people understand it. Help them understand what they need to know,
what they can avoid, so it’s not so scary anymore. Don’t use this as a selling with a negative by
telling everyone about all the horrible things that would happen if they don’t work with your
service. I don’t particularly like that. But there’s a lot of fears out there.
Address one and let people know how to deal with it behind the scenes. Get creative.
Show the people that work at your business. Show where they work, how they work, how they interact.
Show a clip from a company party. Show anything. People absolutely eat that up.
It’s fascinating to see how every business functions internally. Our customers tell the story.
If you already have a bunch of testimonials, this is a great time to have some fun with them.
Take them, chop them up into little sound bites, put them all together into a really fun little
compilation of just the best things said about you. Or if you’re having an event,
just if it’s just a cell phone, hold it up and just ask people to say something really fast and
really quick. And it doesn’t have to be long or elaborate. Just chop it up and put it into a little
compilation and call it, this is why we do what we do. Charming as hell.
And lastly, remember, Halloween is all about telling stories. Telling scary stories,
fun stories, exciting stories, any kind of story. Storytelling is what connects us all.
And the amazing part is we all know that each person has a story, but every business has a story.
Share that story. Find a way to tell it. Find a way to tell the story of your own life and give
your business that same opportunity. Because… It’s just wonderful to share and it’s wonderful to
hear. Have a great October. Thank you so much. I’m Michael Bruner of Brogan Video.