August 2026 Newsletter

When somebody enters your business for the first time, do they really know you? Do they know who
you are? Can they recognize you by sight or by the sound of your voice? And when they go to shake
your hand, are they excited or are they still trying to kind of figure you out? It’s a tough thing
to do, the first impression, but video makes it so much easier.
When you introduce yourself through a video, You are doing it on the best day where you look your
best and everything is the best. You tell the people who you are, why you’re doing that work,
and why it’s a personal passion of yours. Then, when you meet them for the first time,
it’s a little bit of celebrity. Oh, how are you? It’s great to finally meet you.
You sound so different, or you sound exactly the way I expected after the phone call.
That is a powerful thing. A business introduction is not just, this is where we work and this is
what I do, and it is not a list of your services. It’s an introduction to you,
and that’s why it’s powerful. Thank you for watching. I’m Michael Bruner of Brogan Video.
This is my August newsletter, and keep watching because I have some good facts to share.
Written reviews are some of the best things that you can have. To be able to put a quote up saying,
this company made the process so easy. I was scared and now everything is great.
There are so many great things that you can say that you can snip and you can put on a headliner or
you can put in an email and it’s great. But when it comes to video, You can’t rely on those kind of
phrases, because if somebody has the perfect phrase, but they come off like,
Brogan Video did a very good job for me, they did very good work,
and I’m very happy with them, that is just rehearsed.
No matter how nice it is, it is rehearsed. When you get people authentic, when you get people
really thinking about what your business did for them, the change that it made for them, and the
emotional load that came off of them because of what you did, then you get responses like,
Brogan Video is fantastic. They did so much work for me. They worked so hard.
It was so much better than everything. I couldn’t have wished for better. And when their eyes
sparkle, when their voice even cracks because they have so many thoughts and emotions they need to
get out. That is authentic. That is beautiful. That’s what you should be going for.
Authenticity and real dialogue. Even if it’s messy, it communicates so much better.
One thing I’ll tell a lot of my clients is that video is like Legos.
Because… Once you get content, that is like building blocks.
You can take them apart. You can put them together in hundreds of different ways. So let’s say you
did an interview with one of your customers. Excellent. You can take snippets of that and you can
include it in your company introduction on your website. You can take other snippets and you can
turn those into testimonials. You can take shorter snippets and you can put that in a compilation
of testimonials that you send to potential clients. You can take even smaller snippets and you can
put it as part of a training material. Or you can make it part of social media. There are a hundred
different uses for the exact same content. That is the beautiful thing.
And once you get a library of content, testimonials of events,
of all the wonderful things that your business could do, then you have content for years.
You get a professional editor on that, and you will have more material than you could ever need.
And that is beautiful. I love it because it is a reflection of my business.
And I’m sure you’ll love it because every bit of it is a reflection of your business. It just makes
you feel good.
I am a firm believer that the best salesman you can have for your business is yourself.
Looking right into the camera saying, this is who I am. This is what I do and what sets me apart.
This is why I am passionate about what I do. Because when they see your face, there is already a
trust that has been built. Because you have stated it clearly, and they’ve heard it in your voice.
This is what I intend to do with my business. These are the rules that I live by,
and this is what I will do for you. If you can get that on camera, looking right into the lens,
being absolutely sincere, that is powerful video. And every business that has a public face…
should have that on their website. They should have that in their social media.
They should have that on their Facebook page. You should know who you’re working with. And
customers love it. So get yourself in front of a camera, smile,
and tell them exactly who you are.
Thank you so much for watching. And now for the wonderful giveaway. For the month of August, my
birth month, by the way, I wanted to offer $200 off my basic video package for a new client.
Normally goes for $750, three hours of shooting, and a great video that comes out of it.
I’ll now be selling for $550 to the first person who emails me with a link to this video or to the
newsletter in general. If you can’t use it, please send it off to someone who could because I love
meeting new people and I love working with new people. Thank you so much for watching. I’m Michael
Brunner of Brogan Video. Have a great summer.